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My last stop on my tour of the Gaston Six brought me to Twelve. Twelve is a family-owned 13-acre vineyard located four-miles west of Carlton. When I asked owner John Lenyo about the choice of name, he said it came from the movie Spinal Tap (I believe it’s a quote from Nigel Tufnel where he asks, “Will this one go to eleven?”). Twelve’s labels are always changing, but one thing remains consistent about them; they’re all beautiful examples of modern art. John was smart about engaging his consumer and making them think before he even gets a drop of wine into their glass. I might brand the term “intelligent seduction”; clever marketing that draws you in with its mystery. What does Twelve mean? What is this label? Why 144? The 2007 Reserve 144 refers not to a specific clone, but is in fact, their name (12) to the power of 12. And their second label (lower price point wine) is called Second Floor. Got something against thirteen? Whoa, too many numbers for me—I’m outta here!
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